Post by account_disabled on Dec 20, 2023 10:49:27 GMT
A press office is usually organized in two ways: by the organization's own resources or with the help of an external company, a combined variant is also possible. What are the advantages of these three approaches? More on this briefly below. What is the typical structure of a press office? In organizations, running a press office is entrusted to employees with professional specialization and (or) practical experience in public relations, especially in the area of media relations. The press office is usually headed by a director who often combines his tasks with the role of the company's spokesman . The organization may also outsource the running of the press office to an agency experienced in media relations , such as OBTK. Then, the organization appoints one person who is the main coordinator of communication activities and who contacts the designated employee on the agency's side.
This solution is more convenient for those companies that do not yet Email Marketing List have extensive experience in media relations and need expert support. At the same time, they are used by large companies that conduct many communication projects and, due to the large number of responsibilities of the internal office, they entrust some tasks to external entities. What activities does the press office carry out? What activities does the press office carry out? The press office creates information materials for journalists - in the form of press folders , which are a source of the most important information about the organization, as well as in the form of current announcements and answers to questions . The press office takes care of the image of the organization's employees as experts, recommending their statements to journalists or making available expert articles written by them. The press office creates media databases and updates them on an ongoing basis.
He also organizes personal meetings with journalists . Press office employees are responsible for updating the organization's websites, and sometimes also social media, and carrying out many other tasks related to corporate communication and brand PR . Finally, they monitor the media and make the monitoring results available to interested employees of the organization. Read more: Media monitoring – what is it for and why should your company use it? What tools do press offices use? In carrying out their tasks, press offices use such media relations tools as a note or press release , press statements, expert comments, expert articles , answers to journalists' inquiries, meetings with journalists - both individual (interviews) and group (briefings, press conferences). , study visits, etc.). Press office employees, especially in large organizations, are fluent in modern technologies , which makes it easier to coordinate team activities.
This solution is more convenient for those companies that do not yet Email Marketing List have extensive experience in media relations and need expert support. At the same time, they are used by large companies that conduct many communication projects and, due to the large number of responsibilities of the internal office, they entrust some tasks to external entities. What activities does the press office carry out? What activities does the press office carry out? The press office creates information materials for journalists - in the form of press folders , which are a source of the most important information about the organization, as well as in the form of current announcements and answers to questions . The press office takes care of the image of the organization's employees as experts, recommending their statements to journalists or making available expert articles written by them. The press office creates media databases and updates them on an ongoing basis.
He also organizes personal meetings with journalists . Press office employees are responsible for updating the organization's websites, and sometimes also social media, and carrying out many other tasks related to corporate communication and brand PR . Finally, they monitor the media and make the monitoring results available to interested employees of the organization. Read more: Media monitoring – what is it for and why should your company use it? What tools do press offices use? In carrying out their tasks, press offices use such media relations tools as a note or press release , press statements, expert comments, expert articles , answers to journalists' inquiries, meetings with journalists - both individual (interviews) and group (briefings, press conferences). , study visits, etc.). Press office employees, especially in large organizations, are fluent in modern technologies , which makes it easier to coordinate team activities.