Post by account_disabled on Dec 24, 2023 3:55:46 GMT
The competitors are the same, that the segmentation is the same, that the needs are identical, that the expression of needs is the same. Make way for Hope Marketing, the marketing of hope And, to reach our consumers, customers or prospects online, we maintain very mass market reflexes through content marketing. We sometimes invest quite heavily (in financial and human resources) to prepare and produce content (articles, white papers, infographics, videos, posts, images, etc.) which we will seek to disseminate by all possible and imaginable means ( sites, forums, blogs, social networks, ads) hoping to obtain a result.
It's hope marketing , and I've already talked about it in several articles: we do something Email Data while hoping for something else. Results: It doesn't work. Digital marketing doesn't work . It's not me who says it, it's the AMA (American Marketing Association) in its annual report (CMO Survey 2017): 1/3 of BtoC Marketing Directors and ¼ in BtoB declare that their digital marketing brings an ROI . For social networks, it's even worse: “ nearly half of respondents (47.9%) report that they have not been able to show the impact of social media on their business . Another 40% of respondents report they cannot show a quantitative impact of social media , though they sense its qualitative impact on business.
Only 11.5% of respondents indicate they are able to prove the impact of social media in quantitative terms . What do my online customers want? I think that the ignorance, if not the lack of knowledge, of its market and its online customers is one of the important reasons for this lack of efficiency and therefore, at the global level, for these billions of dollars thrown out the window. I spoke about it to recent prospects, all in large BtoB accounts. In 2 cases we realized with an initial analysis that the company had translated its offline customer knowledge online. As a result, the segmentation of the offer adopted by the company does not correspond at all to the online segmentation of demand.
It's hope marketing , and I've already talked about it in several articles: we do something Email Data while hoping for something else. Results: It doesn't work. Digital marketing doesn't work . It's not me who says it, it's the AMA (American Marketing Association) in its annual report (CMO Survey 2017): 1/3 of BtoC Marketing Directors and ¼ in BtoB declare that their digital marketing brings an ROI . For social networks, it's even worse: “ nearly half of respondents (47.9%) report that they have not been able to show the impact of social media on their business . Another 40% of respondents report they cannot show a quantitative impact of social media , though they sense its qualitative impact on business.
Only 11.5% of respondents indicate they are able to prove the impact of social media in quantitative terms . What do my online customers want? I think that the ignorance, if not the lack of knowledge, of its market and its online customers is one of the important reasons for this lack of efficiency and therefore, at the global level, for these billions of dollars thrown out the window. I spoke about it to recent prospects, all in large BtoB accounts. In 2 cases we realized with an initial analysis that the company had translated its offline customer knowledge online. As a result, the segmentation of the offer adopted by the company does not correspond at all to the online segmentation of demand.