Post by account_disabled on Jan 22, 2024 3:36:16 GMT
Was your campaign running consistently, you didn’t make any changes, but at one point your cost per click and daily costs increased sharply, or vice versa? This happens quite often because Google Ads works through an auction process. Therefore, to understand exactly why this happened, you need the “Auction Statistics” report. Diana Pavlova, PPC specialist at Ringostat , tells where to look at the report, how to understand the main metrics and use the data to improve your own advertising campaigns . Reading time 11 minutes How does the auction work? “Auction statistics” - what kind of report is this? For which campaigns is the report available? 1. For search campaigns 2. For shopping campaigns 3. For Performans Max campaigns Key report indicators.
How Fax Lists to use the Auction Statistics report to improve your advertising campaigns Understanding your competitors Optimization of budgets and rates Targeting optimization conclusions How does the auction work? Before we move directly to the report, let me remind you about the principle of operation of the auction in the advertising system. An auction is a procedure during which the system determines which advertisements will be shown in search results, on which pages, in what order, and whether they will be shown at all. There are five main factors that influence an auction: your bid; quality of ads; the projected impact of objects and other ad formats; ad rating; ad context.
Every user search request on Google is an opportunity to display relevant advertising. There are 7 ad spaces on search pages: 4 at the top and 3 at the bottom. And in order to distribute these places among advertisers, the system analyzes each ad in real time. That is, every time your ad goes up for auction, it competes with competitors’ ads for a place in the sun. To find out your current position in comparison with other advertisers and improve the effectiveness of your own advertising, the Auction Statistics report will help. “Auction statistics” - what kind of report is this? The Auction Statistics report is a report that shows the performance of your advertising compared to competitors who participate in the same auctions as you.
How Fax Lists to use the Auction Statistics report to improve your advertising campaigns Understanding your competitors Optimization of budgets and rates Targeting optimization conclusions How does the auction work? Before we move directly to the report, let me remind you about the principle of operation of the auction in the advertising system. An auction is a procedure during which the system determines which advertisements will be shown in search results, on which pages, in what order, and whether they will be shown at all. There are five main factors that influence an auction: your bid; quality of ads; the projected impact of objects and other ad formats; ad rating; ad context.
Every user search request on Google is an opportunity to display relevant advertising. There are 7 ad spaces on search pages: 4 at the top and 3 at the bottom. And in order to distribute these places among advertisers, the system analyzes each ad in real time. That is, every time your ad goes up for auction, it competes with competitors’ ads for a place in the sun. To find out your current position in comparison with other advertisers and improve the effectiveness of your own advertising, the Auction Statistics report will help. “Auction statistics” - what kind of report is this? The Auction Statistics report is a report that shows the performance of your advertising compared to competitors who participate in the same auctions as you.