Post by account_disabled on Jan 22, 2024 3:40:57 GMT
So, you've spent a lot of time and money developing a website. And now they tell you that it also needs to be promoted! Calm down, this is normal practice. Search engines do not allow just anyone to rank high in the search results. It must be a high-quality resource worthy of becoming one of the leaders in the niche. How to rank a website in Google and Yandex search And now the main question. How to rank a site in searches? Let us answer right away that this is not easy to do. But if you analyze and study everything in detail, you will be able to advance in positions and even get to the top. How to rank a website in search: main factors It is customary for us to work with two search engines. The basic principles of promotion will be the same, so it is enough to study the main factors. If you thoroughly understand them, you will understand how to rank your site in search results. Analysis of competitor sites for search results from the top Who are your direct competitors at the top? What promotion strategies and methods do they use? How did they manage to rank the site in search results? A detailed audit of competitors will help answer all these questions.
These should be top resources on your topic and in your region. Analyze the following: Indicators by region . Relevant for stores and companies working with a geographical reference. Find out the demand in the area. Also look for statistics about people’s incomes and interests to understand whether the product will work here or not. Features of business . Requests for little-known products are scanty. People are not aware of such products and hence hardly search for them through the search bar. In this case, it is better to focus on other prom B2B Email List otion tools, and do SEO in parallel to support resource optimization. Quality of competitive sites . Evaluate the link profile of top resources, analyze their structure and content, and usability parameters. Since competitors are in high places, they obviously know how to raise the site in search results and what improvements to make. Record the audit results and use them in your promotion strategy. This is a good start for productively bringing your site to the top. Analysis of competitor sites for search results from the top Domain characteristics Search engines look at several parameters: domain age .
The countdown begins from the moment when at least 1 page is indexed; information about the domain that is in the WhoIS database . From here you can extract data about the name of the tenant, domain owner, registration date, lease expiration date. The site owner can hide information at will, but for search robots this is a yellow signal. They will consider the resource unreliable, so it is better to leave everything open. Minimum - contacts; domain payment validity period . The longer it is, the stronger the trust from search engines. Sites with short domain payment terms rank worse because they appear to be one-day projects. If you want to “convince” the search bot that your resource is serious, try not to delay payment; server reputation . If he is on the blacklist, don't expect good places. Check the resource carefully before renting a domain. If you miss even one point, it will be more difficult to rank your site in searches. Go through each characteristic and make sure everything is in order. Drawing up a high-quality semantic core of the site (SC) How does a person find a resource in a search? Enter a query into the line - and voila. In order to be found for queries, you need to implement them on the site.
These should be top resources on your topic and in your region. Analyze the following: Indicators by region . Relevant for stores and companies working with a geographical reference. Find out the demand in the area. Also look for statistics about people’s incomes and interests to understand whether the product will work here or not. Features of business . Requests for little-known products are scanty. People are not aware of such products and hence hardly search for them through the search bar. In this case, it is better to focus on other prom B2B Email List otion tools, and do SEO in parallel to support resource optimization. Quality of competitive sites . Evaluate the link profile of top resources, analyze their structure and content, and usability parameters. Since competitors are in high places, they obviously know how to raise the site in search results and what improvements to make. Record the audit results and use them in your promotion strategy. This is a good start for productively bringing your site to the top. Analysis of competitor sites for search results from the top Domain characteristics Search engines look at several parameters: domain age .
The countdown begins from the moment when at least 1 page is indexed; information about the domain that is in the WhoIS database . From here you can extract data about the name of the tenant, domain owner, registration date, lease expiration date. The site owner can hide information at will, but for search robots this is a yellow signal. They will consider the resource unreliable, so it is better to leave everything open. Minimum - contacts; domain payment validity period . The longer it is, the stronger the trust from search engines. Sites with short domain payment terms rank worse because they appear to be one-day projects. If you want to “convince” the search bot that your resource is serious, try not to delay payment; server reputation . If he is on the blacklist, don't expect good places. Check the resource carefully before renting a domain. If you miss even one point, it will be more difficult to rank your site in searches. Go through each characteristic and make sure everything is in order. Drawing up a high-quality semantic core of the site (SC) How does a person find a resource in a search? Enter a query into the line - and voila. In order to be found for queries, you need to implement them on the site.