Post by bayezidislam on Feb 15, 2024 6:40:08 GMT
For those familiar with Netflix or Salesforce, this business model isn’t new, and it’s a good entry point for corporations. In Motivate a Marketplace services become a marketplace. Companies evolve their services to an entire marketplace, called “Motivate a Marketplace,” which taps into peer-to-peer markets that are already trading goods and services a traditional company involved. The difference here is that corporations must join this marketplace, rather than stand aside and be disrupted.
One notable example today is Patagonia, which partnered French Polynesia Email List with eBay to encourage customers to buy used goods, rather than buy new. In Provide a Platform, marketplaces build your products. The last phase, where marketplaces shift to products, means that corporations allow the crowd to collaborate on core business functions, such as design, funding, marketing, development, production, delivery, and sales. We’re already seeing examples emerge in pieces (Kickstarter for funding, Etsy for production, Quirkly for development, and Deliv for delivery).
I see copious, open, market opportunities for brands to transform their businesses by being involved in the Collaborative Economy. Transactions in the Collaborative Economy Now that we’ve identified the phases in the Collaborative Economy Value Chain, we are free to explore the many transaction types that have already emerged in the industry. I’m thankful in particular to Neal Gorenflo, the founder of Shareable Magazine (the premiere media site in this space), who spent a few afternoons with me to map out the transaction types during my research process. The table below was featured in the appendix of the report.
One notable example today is Patagonia, which partnered French Polynesia Email List with eBay to encourage customers to buy used goods, rather than buy new. In Provide a Platform, marketplaces build your products. The last phase, where marketplaces shift to products, means that corporations allow the crowd to collaborate on core business functions, such as design, funding, marketing, development, production, delivery, and sales. We’re already seeing examples emerge in pieces (Kickstarter for funding, Etsy for production, Quirkly for development, and Deliv for delivery).
I see copious, open, market opportunities for brands to transform their businesses by being involved in the Collaborative Economy. Transactions in the Collaborative Economy Now that we’ve identified the phases in the Collaborative Economy Value Chain, we are free to explore the many transaction types that have already emerged in the industry. I’m thankful in particular to Neal Gorenflo, the founder of Shareable Magazine (the premiere media site in this space), who spent a few afternoons with me to map out the transaction types during my research process. The table below was featured in the appendix of the report.