Post by samueldavidd109 on Feb 20, 2024 6:57:20 GMT
George Lois , a pure-bred "Mad Man" who with his overwhelming creativity turned advertising and graphic design upside down across the pond back in the 50s and 60s, fervently hopes that a new "earthquake" will shake the advertising industry. (the same one that he and his colleagues caused a few decades ago). When talking about current advertising, Lois, who is about to turn 88, can't stop vitriolic words from coming to her lips. “Advertising is a lost art. Look at her. It's all terrible. Work sucks. “The industry sucks ,” says the legendary American creative in an interview with Campaign . "It's very simple. The future of advertising won't happen until someone starts a new creative revolution . What the world is waiting for is what I did when I was young. I started a creative revolution in advertising and it changed immediately,” she emphasizes.
It only takes a group of truly talented people to usher in another creative revolution,” she adds. Lois, in whom many see the “alter ego” (in the real world) of Don Draper, the protagonist of the acclaimed Denmark Telegram Number Data series Mad Men , however, disdains any attempt to compare him with the iconic character played by Jon Hamm. The American emphasizes that he and his colleagues worked much harder and were also much more talented than good old Don Draper (with whose womanizing side he does not identify at all either). George Lois believes that large holding companies are pure poison for advertising As for the (often rocky) relationship between agencies and their clients, Lois says she doesn't believe in collaboration (so popular these days). “I don't collaborate with clients ,” Lois points out. “I literally force them to do a good job. I don't think advertisers are currently pushed enough to do big things,” she adds.
In Lois' opinion, the fact that agencies are less powerful than they were half a century ago is in no way an excuse for the dull work that they generally put on the table. “You don't have to have a big budget to do big things. A great idea does not need to be supported by a large budget . I did very famous campaigns with hardly any budget,” she emphasizes. Lois is, on the other hand, firmly convinced that the Internet (technology in general) “has destroyed advertising.” “It is a fantastic tool, but it has degenerated into complete digital stupidity. “People don’t know what they are doing,” she points out. “I hope that WPP, Omnicom, Publicis, Interpublic and Dentsu stay out of business ,” he emphasizes. From their point of view, large advertising holdings have a completely pernicious impact on the industry, since the consolidation of small agencies, conveniently amalgamated with the rise of data, has precipitated the death of truly creative advertising, which was done in the "Mad Men" era.
It only takes a group of truly talented people to usher in another creative revolution,” she adds. Lois, in whom many see the “alter ego” (in the real world) of Don Draper, the protagonist of the acclaimed Denmark Telegram Number Data series Mad Men , however, disdains any attempt to compare him with the iconic character played by Jon Hamm. The American emphasizes that he and his colleagues worked much harder and were also much more talented than good old Don Draper (with whose womanizing side he does not identify at all either). George Lois believes that large holding companies are pure poison for advertising As for the (often rocky) relationship between agencies and their clients, Lois says she doesn't believe in collaboration (so popular these days). “I don't collaborate with clients ,” Lois points out. “I literally force them to do a good job. I don't think advertisers are currently pushed enough to do big things,” she adds.
In Lois' opinion, the fact that agencies are less powerful than they were half a century ago is in no way an excuse for the dull work that they generally put on the table. “You don't have to have a big budget to do big things. A great idea does not need to be supported by a large budget . I did very famous campaigns with hardly any budget,” she emphasizes. Lois is, on the other hand, firmly convinced that the Internet (technology in general) “has destroyed advertising.” “It is a fantastic tool, but it has degenerated into complete digital stupidity. “People don’t know what they are doing,” she points out. “I hope that WPP, Omnicom, Publicis, Interpublic and Dentsu stay out of business ,” he emphasizes. From their point of view, large advertising holdings have a completely pernicious impact on the industry, since the consolidation of small agencies, conveniently amalgamated with the rise of data, has precipitated the death of truly creative advertising, which was done in the "Mad Men" era.