Post by sakibkhan47 on Feb 22, 2024 8:38:03 GMT
Don't feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly It is January 1951 , an important chapter in the history of Italian music opens at the Sanremo Casino Theatre . A festival that still manages to unite an entire nation in front of a magical stage. Yes of course, we are talking about the Sanremo Festival! Sanremo: from black and white TV to omnichannel A lot of time has passed since the first edition, when those who had a television could admire the greatest Italian artists performing in black and white, on a small stage full of flowers. Small, comparing it with the pomp and modernity to which we have been accustomed for years. Today the Sanremo Festival is a true omnichannel event , above all thanks to Amadeus who was able to take the reins, exploiting the trends of the moment and skilfully riding the wave of digital progress. A party on multiple channels, to please and reach viewers of all ages. Radio, Television, Social Media, live concerts at sea and on land: a bomb-proof (and boomer-proof) strategy.
Amadeus on Sanremo's Twitter profile Amadeus on Sanremo's Twitter profile The 2023 edition Croatia WhatsApp Number is the 73rd . The roster of big names is a bomb of music ready to explode on the Ariston stage. From the youngest singers to the most historic ones, Italy is eager to listen to them all. If last year we saw singers such as Blanco&Mahmood, Tananai or Ana Mena as protagonists, representatives of a young and emerging generation, in this year's edition we are preparing to retrace a great memory lane with names such as Giorgia, Grignani, I Cousins of Countryside (returned to social media recently against Måneskin's outfits) or like the highly acclaimed Paola & Chiara who were already becoming popular in the world of memes before the announcement of their participation. Question: what drove Amadeus to choose these artists? We know that behind every event there is a locomotive full of people who work tirelessly to ensure that everything goes well.
We're not just talking about sound engineers, musicians, make-up artists and hairdressers, there is a team of experts who, alongside the artistic director and presenter, develop a great marketing strategy. Where and what to communicate, how to keep the hype alive before, during and after the concert. It is (almost) all part of a great plan, which, as its main objective, has the entertainment of millions of Italians of all generations . But let's get to the point, how did the Amadeus marketing team move to create a new amazing Sanremo Festival? Let's find out right away: he conducts the orchestra... Espresso Marketing!
Amadeus on Sanremo's Twitter profile Amadeus on Sanremo's Twitter profile The 2023 edition Croatia WhatsApp Number is the 73rd . The roster of big names is a bomb of music ready to explode on the Ariston stage. From the youngest singers to the most historic ones, Italy is eager to listen to them all. If last year we saw singers such as Blanco&Mahmood, Tananai or Ana Mena as protagonists, representatives of a young and emerging generation, in this year's edition we are preparing to retrace a great memory lane with names such as Giorgia, Grignani, I Cousins of Countryside (returned to social media recently against Måneskin's outfits) or like the highly acclaimed Paola & Chiara who were already becoming popular in the world of memes before the announcement of their participation. Question: what drove Amadeus to choose these artists? We know that behind every event there is a locomotive full of people who work tirelessly to ensure that everything goes well.
We're not just talking about sound engineers, musicians, make-up artists and hairdressers, there is a team of experts who, alongside the artistic director and presenter, develop a great marketing strategy. Where and what to communicate, how to keep the hype alive before, during and after the concert. It is (almost) all part of a great plan, which, as its main objective, has the entertainment of millions of Italians of all generations . But let's get to the point, how did the Amadeus marketing team move to create a new amazing Sanremo Festival? Let's find out right away: he conducts the orchestra... Espresso Marketing!