Post by sakibkhan49 on Feb 25, 2024 8:37:01 GMT
On the occasion of Valentine's Day , Baci Perugina has created a special edition of its famous chocolates, in which for the first time there are no phrases. But drawings , created by the illustrator Antonio Colomboni . Today we interviewed him, letting us reveal details and behind the scenes of this collaboration. Let's find out more in this article Special edition of Baci Perugina on the occasion of Valentine's Day The innovative edition of Baci Perugina For the first time in history, Perugina has launched a new Baci series that does not include the historic love phrases, which have always been an integral part of the narrative and experience of Baci Perugina. In their place, in fact, there are illustrations that tell the story of love : not in words, but through images . Here are some examples Examples of illustrations present in Baci Perugina Also in this case, therefore, the focus remains on love, told in all its nuances : love for the earth , for animals , for friendship . A colorful and innovative edition , in which each drawing tells a story and has a meaning .
On the occasion of Valentine's Day, we interviewed the person who created these illustrations, Antonio Chinese UK Phone Number List Colomboni , who contributed to a change of direction after 102 years. Here's what he told us! Interview with Antonio Colomboni Who is Antonio Hi Antonio and first of all nice to meet you! Would you like to introduce yourself to those who read us and tell us a little about yourself? Hello readers of Marketing Espresso, the pleasure is all mine! My name is Antonio Colomboni, aka ScombinAnto on social networks, and I have been dealing with illustration and art direction for more than 10 years. I am originally from the Marche region, but have been based permanently in Milan since 2012. I work as an illustrator for various brands, ranging from packaging to social advertising. How the collaboration with Baci Perugina was born How did your collaboration with Baci Perugina come about? Is this your first collaboration with such an important company? The collaboration was born when Baci Perugina wrote to me: I was contacted directly by the company and there was a great connection right away!
I have already had experience with important brands in the past, but never with such an iconic brand and an integral part of Italian history, but also of advertising and design. What was the request made by Baci Perugina in the brief? What did she want to accomplish with you? The request was precisely to create a Limited Edition for Valentine's Day, which reflected love in my very colourful, pop and fun way. But at the same time also leaving space for beautiful messages to share with the public. Our intent was to talk about love in a generic way, therefore not including only that between two individuals. But also representing the love of friendship, for the earth, for one's pets and for oneself. Love in all its nuances! Inspiration and value of collaboration What and where does your inspiration come from in telling and celebrating love at 360° in the illustrations you create?
On the occasion of Valentine's Day, we interviewed the person who created these illustrations, Antonio Chinese UK Phone Number List Colomboni , who contributed to a change of direction after 102 years. Here's what he told us! Interview with Antonio Colomboni Who is Antonio Hi Antonio and first of all nice to meet you! Would you like to introduce yourself to those who read us and tell us a little about yourself? Hello readers of Marketing Espresso, the pleasure is all mine! My name is Antonio Colomboni, aka ScombinAnto on social networks, and I have been dealing with illustration and art direction for more than 10 years. I am originally from the Marche region, but have been based permanently in Milan since 2012. I work as an illustrator for various brands, ranging from packaging to social advertising. How the collaboration with Baci Perugina was born How did your collaboration with Baci Perugina come about? Is this your first collaboration with such an important company? The collaboration was born when Baci Perugina wrote to me: I was contacted directly by the company and there was a great connection right away!
I have already had experience with important brands in the past, but never with such an iconic brand and an integral part of Italian history, but also of advertising and design. What was the request made by Baci Perugina in the brief? What did she want to accomplish with you? The request was precisely to create a Limited Edition for Valentine's Day, which reflected love in my very colourful, pop and fun way. But at the same time also leaving space for beautiful messages to share with the public. Our intent was to talk about love in a generic way, therefore not including only that between two individuals. But also representing the love of friendship, for the earth, for one's pets and for oneself. Love in all its nuances! Inspiration and value of collaboration What and where does your inspiration come from in telling and celebrating love at 360° in the illustrations you create?