Post by sakibkhan50 on Feb 27, 2024 5:25:40 GMT
Step 1: Internal focus on the brand Mission and products The first step to take to find your ToV is an internal analysis, below are some questions that can help you in this step: What's your why? (aka: Why do you do what you do every day?) What kind of impact do you aim to create and why? What are your values? What are the goals of your brand or persona? After answering the questions, try to analyze your products and services to understand who to turn to based on their characteristics and the benefits they bring. Step 2: Focus external to the brand The market and the public Do research on how the market in general is moving; then do a more specific analysis on your niche. Define who you want to address and try to understand how they communicate, both offline and online.
What are the characteristics of your target audience? What jargon does he use? What Ecuador Mobile Number List channels do you use most? Where and how do you look for products and brands to get in touch with? What do you want and what are your goals? The competitors Make a list of the main competitors belonging to your niche. What is their communication style? The analysis of factors external to your brand will help you understand what are the most effective ways to communicate to your audience and how to do it, distinguishing yourself from others. Step 3: Find the intersection point for an engaging Tone of Voice Find the point of intersection between the values of your target and those of your brand. When you identify it, you will know how to address the "hottest" topics for your audience and how to communicate them based on the emotions you want to arouse. Step 4: Focus on the relationship with the outside world Imagine your brand as if it were a person in your target audience.
How would you relate to other people with similar interests? What would be his body language when relating to them (Open, closed, welcoming, detached, ...)? The more precisely you describe it, the more you will be able to give personality to your brand. For this phase it may be useful to create a conceptual map with the adjectives and characteristics that define the personality of your brand so as to identify the guidelines for communicating effectively with your audience. Break the rules Remember, however, that the rules for finding your Tone of Voice are not binding: there are exceptions. If you decide to build an original and revolutionary Tone of Voice compared to the reference market, it is possible. Once you have identified your Tone of Voice you will need to pay attention to its use. Here are some precautions: Be consistent across all your channels. Create as little friction as possible in your communication. Try to give a sense of familiarity. Make your topics usable, understandable and captivating Remember: your goal must be to get as close to people as possible!
What are the characteristics of your target audience? What jargon does he use? What Ecuador Mobile Number List channels do you use most? Where and how do you look for products and brands to get in touch with? What do you want and what are your goals? The competitors Make a list of the main competitors belonging to your niche. What is their communication style? The analysis of factors external to your brand will help you understand what are the most effective ways to communicate to your audience and how to do it, distinguishing yourself from others. Step 3: Find the intersection point for an engaging Tone of Voice Find the point of intersection between the values of your target and those of your brand. When you identify it, you will know how to address the "hottest" topics for your audience and how to communicate them based on the emotions you want to arouse. Step 4: Focus on the relationship with the outside world Imagine your brand as if it were a person in your target audience.
How would you relate to other people with similar interests? What would be his body language when relating to them (Open, closed, welcoming, detached, ...)? The more precisely you describe it, the more you will be able to give personality to your brand. For this phase it may be useful to create a conceptual map with the adjectives and characteristics that define the personality of your brand so as to identify the guidelines for communicating effectively with your audience. Break the rules Remember, however, that the rules for finding your Tone of Voice are not binding: there are exceptions. If you decide to build an original and revolutionary Tone of Voice compared to the reference market, it is possible. Once you have identified your Tone of Voice you will need to pay attention to its use. Here are some precautions: Be consistent across all your channels. Create as little friction as possible in your communication. Try to give a sense of familiarity. Make your topics usable, understandable and captivating Remember: your goal must be to get as close to people as possible!