Post by sakibkhan51 on Feb 28, 2024 8:09:48 GMT
It's not a click-bait title, but one of the questions you asked us when we asked you: "What would you ask the Vatican Museums if you found yourself face to face with their Social Media Manager?". We took care of putting them to the interested party, Matteo Alessandrini, and the time has come to reveal all the curiosities we have collected. So, make yourselves comfortable. In this article we will open our minds to the world of art and culture to understand how the Vatican Museums manage their digital communication. Let's start from the beginning It's May 2022. The work in the agency flows quickly when, among the many communications, one arrives that has filled us with enthusiasm: "Would you visit the Vatican Museums to understand how a Museum manages digital communication?"
And what a museum, we might say. The opportunity to Morocco Phone Number visit the Vatican Museums and learn more about communication techniques relating to the field of culture was not only a one-of-a-kind experience, but it turned into an opportunity to take you with us. Thus, on 5 July 2022 the Espresso Marketing Team visited the Vatican Museums in a combination of experience and interview. You were always with us: before, during and after the visit and, mind you, we asked the very questions you sent us, via a Question Box inserted in the stories. Visit to the Vatican Museums What did you ask us? Let's refresh our memories How much study is there to be able to tell the life and history of the Vatican museums? How fundamental are social media for a museum? How do you convince young people that culture can also be fun and exciting? How is content created? Your questions are answered in this article, let's see them. 1.
Content creation There is no digital communication without content. Content is the pillar of respectable social communication and, in any context, is of fundamental importance. In the case of museum communication, the content has two distinct aspects: it is a showcase for the Museum that anticipates and completes the offline experience it is a unique form of dissemination, capable of spreading art, culture and knowledge. It goes without saying that to communicate the artistic heritage of the Vatican Museums, it is necessary to combine communication techniques with knowledge of the history of art. The process in this case is anything but simple and each content is reviewed by critics and art experts who ensure its quality. Artistic knowledge joins communication, with the identification of the channels, formats, language and categories of content to be proposed.
And what a museum, we might say. The opportunity to Morocco Phone Number visit the Vatican Museums and learn more about communication techniques relating to the field of culture was not only a one-of-a-kind experience, but it turned into an opportunity to take you with us. Thus, on 5 July 2022 the Espresso Marketing Team visited the Vatican Museums in a combination of experience and interview. You were always with us: before, during and after the visit and, mind you, we asked the very questions you sent us, via a Question Box inserted in the stories. Visit to the Vatican Museums What did you ask us? Let's refresh our memories How much study is there to be able to tell the life and history of the Vatican museums? How fundamental are social media for a museum? How do you convince young people that culture can also be fun and exciting? How is content created? Your questions are answered in this article, let's see them. 1.
Content creation There is no digital communication without content. Content is the pillar of respectable social communication and, in any context, is of fundamental importance. In the case of museum communication, the content has two distinct aspects: it is a showcase for the Museum that anticipates and completes the offline experience it is a unique form of dissemination, capable of spreading art, culture and knowledge. It goes without saying that to communicate the artistic heritage of the Vatican Museums, it is necessary to combine communication techniques with knowledge of the history of art. The process in this case is anything but simple and each content is reviewed by critics and art experts who ensure its quality. Artistic knowledge joins communication, with the identification of the channels, formats, language and categories of content to be proposed.