Post by account_disabled on Mar 5, 2024 10:42:10 GMT
An internal linking project that maps groups of relevant page topics (and not just the associated keywords) is a fantastic way to generate positive results. Topic clusters should start with the main silo hub page, which you just identified. This is usually the main page for a particular topic. Any related pages will serve as supporting content to add depth to the topic. These pages should link internally to the hub page to show the relevance of the topic and indicate that the main page is the most authoritative source. Here's a depiction of the concept from Matthew Barby on HubSpot: img-semblog You can start mapping your topic clusters at this stage by taking your hub pages and building a list of relevant support pages. An easy way to do this is by creating a spreadsheet for each topic cluster, like in the example below: Take note of how there can be different levels for related pages on certain types of sites.
Once you've compiled it, you can create your topic cluster via internal linking. There is a common Venezuela Phone Number misconception that the only way to create a topic cluster or silo is to follow URL paths like this: yoursite.com/topic/ yoursite.com/topic/support-page-1/ yoursite.com/topic/support-page-2/ While this organization works and is often the preferred way to structure a silo, you can still achieve a topic cluster without following this URL structure. That's how: Step 1 : Start with your hub page and proceed to internally link the silo to key pages. Look for contextual links, such as the one to the "car finance for bad creditors" page in the example below: Or navigational links, such as those pointing to the different models on the "used Ford cars" page below: Step 2 : Proceed down , linking the silo from these relevant pages within the hub. In this example, you'll see that the "car finance for bad lenders" page links further down the silo to "CCJ car finance" and "IVA car finance".
These are contextual links that naturally make sense within the flow of the page. Take notes as you create your topic cluster. img-semblog Step 3 : Go back up the silo from these pages if they link to the ones above and the main hub page. Once again, analyzing the same example, we see that the "CCJ car financing" page in turn links to the "bad creditors for car financing" page: img-semblog Just as you go back to the main page of the "car financing" hub: img-semblog It might also make sense to employ some cross-linking between pages on the same level of a topic cluster. Here we see the cross link of the "CCJ" page to the "IVA" page. These pages talk about different types of credit rejection issues, so it is possible to show the connection between them in context, thus helping users with navigation: What you are doing at this stage is building topic clusters to ensure that related pages link to each other in the most appropriate directions.
Once you've compiled it, you can create your topic cluster via internal linking. There is a common Venezuela Phone Number misconception that the only way to create a topic cluster or silo is to follow URL paths like this: yoursite.com/topic/ yoursite.com/topic/support-page-1/ yoursite.com/topic/support-page-2/ While this organization works and is often the preferred way to structure a silo, you can still achieve a topic cluster without following this URL structure. That's how: Step 1 : Start with your hub page and proceed to internally link the silo to key pages. Look for contextual links, such as the one to the "car finance for bad creditors" page in the example below: Or navigational links, such as those pointing to the different models on the "used Ford cars" page below: Step 2 : Proceed down , linking the silo from these relevant pages within the hub. In this example, you'll see that the "car finance for bad lenders" page links further down the silo to "CCJ car finance" and "IVA car finance".
These are contextual links that naturally make sense within the flow of the page. Take notes as you create your topic cluster. img-semblog Step 3 : Go back up the silo from these pages if they link to the ones above and the main hub page. Once again, analyzing the same example, we see that the "CCJ car financing" page in turn links to the "bad creditors for car financing" page: img-semblog Just as you go back to the main page of the "car financing" hub: img-semblog It might also make sense to employ some cross-linking between pages on the same level of a topic cluster. Here we see the cross link of the "CCJ" page to the "IVA" page. These pages talk about different types of credit rejection issues, so it is possible to show the connection between them in context, thus helping users with navigation: What you are doing at this stage is building topic clusters to ensure that related pages link to each other in the most appropriate directions.