Post by account_disabled on Mar 9, 2024 10:01:52 GMT
The increasingly stringent rules on online user privacy, people's concern about the use of their sensitive data and Google's announcement, preceded by other browsers such as FireFox and Mozilla, to definitively eliminate third-party cookies by 2022 , with a possible postponement to 2023, inevitably shift attention to the importance of zero-party data . Users demand greater control over their data, but the need to know that their privacy is adequately protected has not led to a reduction in demand in terms of personalization of content and experience, quite the opposite. This means that people may be willing to share more information with brands in exchange for further value , through a dialogue based on transparency and consequently on trust, a fundamental prerequisite for the creation and continuation of any lasting relationship.
The key points of the article: The importance of zero-parties given to Germany Phone Number adapt to ongoing changes. The announcement released by Google and the definitive blocking of third-party cookies will represent an epochal change for all actors involved in online advertising. Advertisers and publishers will have to move in advance so as not to be caught unprepared. The collection of zero-party data. Since it will become essential to have this data to talk to your customers and, in general, with people who want to get closer to the brand, you will need to know first of all how to collect it. How to use zero-party data. Once you have received the information you need to catalog it and make the best use of it.
What strategies and what tools to adopt? In this article we will deal with: Zero-party data: what they are and why they are becoming increasingly important How to collect zero-party data How to use zero-party data to improve user experience Prepare for a world without cookies with Adv Media Lab Trust, transparency and personalization: the watchwords for the marketing of the future Marketing without cookies Zero-party data: what they are and why they are becoming more and more important Zero-party data is all data provided directly and consciously by users. The main advantage of this type of data lies in the principle of transparency. Telling people how and why they will be used will make them participate in building a personalized strategy that they will be the first to enjoy and will strengthen the relationship of trust with the brand. In this way, the data obtained from companies will always be knowingly released by the user.
The key points of the article: The importance of zero-parties given to Germany Phone Number adapt to ongoing changes. The announcement released by Google and the definitive blocking of third-party cookies will represent an epochal change for all actors involved in online advertising. Advertisers and publishers will have to move in advance so as not to be caught unprepared. The collection of zero-party data. Since it will become essential to have this data to talk to your customers and, in general, with people who want to get closer to the brand, you will need to know first of all how to collect it. How to use zero-party data. Once you have received the information you need to catalog it and make the best use of it.
What strategies and what tools to adopt? In this article we will deal with: Zero-party data: what they are and why they are becoming increasingly important How to collect zero-party data How to use zero-party data to improve user experience Prepare for a world without cookies with Adv Media Lab Trust, transparency and personalization: the watchwords for the marketing of the future Marketing without cookies Zero-party data: what they are and why they are becoming more and more important Zero-party data is all data provided directly and consciously by users. The main advantage of this type of data lies in the principle of transparency. Telling people how and why they will be used will make them participate in building a personalized strategy that they will be the first to enjoy and will strengthen the relationship of trust with the brand. In this way, the data obtained from companies will always be knowingly released by the user.