Post by habibkhan31 on May 2, 2024 6:28:29 GMT
Timing is everything! Here's when to send a newsletter that works Email marketing is a powerful tool that allows you to establish direct and effective communication with your customers and potential customers. One of the best weapons it makes available is the newsletter , an e-mail message of a purely informative nature, aimed at establishing a relationship of trust and causing an action to be carried out, be it opening a file, visiting a blog, opening a landing page, use a coupon, and so on. To achieve the goal, however, it is necessary not to leave anything to chance and to define every single detail. For example: when to send a newsletter , during the week or over the weekend? In the morning or in the afternoon? Here are some tips on how to strategically plan when to send. The importance of timing when sending a newsletter In marketing, it is the details that make the difference, a multiplicity of factors that contribute, in this case, to the success of an email campaign.
Some of these are more external (design, fonts, images), others are more Estonia Phone Number List subtle, such as deliverability and the time of sending , a strategic choice that can significantly change the outcome of the performance. As we know from personal experience, most people do not open emails when they arrive, even though their smartphone allows them to always be connected. Various studies tell us that the opening can take place over a period of time ranging from three to five days : it follows that an email relating to an event or a promo with an expiry date must be sent considering this margin. Although many emails are opened several days later, it is also necessary to take into account the time of sending , because we all receive a large quantity of them and, the fact that yours may end up at the bottom, or even on the pages following the first, it certainly doesn't help! The day of the week also has an impact and, moreover, each sector follows precise logic, which is essential to know to plan the sending.
When to send a newsletter: the best times of the day A recent study has identified, based on the users' typical day, that for each type of newsletter (but also DEM campaign), there is a best time slot, the one in which the opening rate is highest. Let's see in detail the time slots with greatest potential for the relevant types of emails: 6:00 – 10:00 – promotions relating to restaurants , live events and consumer goods ; 10:00 - 15:00 - in this period of time users are considered less reactive, as it is a strictly working time and in which they may only be interested in newsletters regarding the news of the day ; 3.00pm – 5.00pm – is considered the most profitable time interval for financial and/or real estate communications; 5.00pm – 10.00pm – these are the most interesting hours for sending promotional offers and commercial communications ; 10.00pm – 6.00am – this time slot is called “ Dead zone ”, which suggests how risky it can be to send newsletters during these hours. To choose the best time, it is important to also take the age group into consideration ; in fact, an average student opens their email inbox between 12 and 2pm, an adult between 9 and 11 in the morning.
Some of these are more external (design, fonts, images), others are more Estonia Phone Number List subtle, such as deliverability and the time of sending , a strategic choice that can significantly change the outcome of the performance. As we know from personal experience, most people do not open emails when they arrive, even though their smartphone allows them to always be connected. Various studies tell us that the opening can take place over a period of time ranging from three to five days : it follows that an email relating to an event or a promo with an expiry date must be sent considering this margin. Although many emails are opened several days later, it is also necessary to take into account the time of sending , because we all receive a large quantity of them and, the fact that yours may end up at the bottom, or even on the pages following the first, it certainly doesn't help! The day of the week also has an impact and, moreover, each sector follows precise logic, which is essential to know to plan the sending.
When to send a newsletter: the best times of the day A recent study has identified, based on the users' typical day, that for each type of newsletter (but also DEM campaign), there is a best time slot, the one in which the opening rate is highest. Let's see in detail the time slots with greatest potential for the relevant types of emails: 6:00 – 10:00 – promotions relating to restaurants , live events and consumer goods ; 10:00 - 15:00 - in this period of time users are considered less reactive, as it is a strictly working time and in which they may only be interested in newsletters regarding the news of the day ; 3.00pm – 5.00pm – is considered the most profitable time interval for financial and/or real estate communications; 5.00pm – 10.00pm – these are the most interesting hours for sending promotional offers and commercial communications ; 10.00pm – 6.00am – this time slot is called “ Dead zone ”, which suggests how risky it can be to send newsletters during these hours. To choose the best time, it is important to also take the age group into consideration ; in fact, an average student opens their email inbox between 12 and 2pm, an adult between 9 and 11 in the morning.